About This Course
Digital Marketing Training – At Lifeboat Technologies we provide a comprehensive Digital Marketing course that is suitable for both students and professionals.
The goal of this Digital Marketing Training Course is to provide the high-quality, practical education with real-world projects. Join Now to learn and implement the concepts in real-world digital marketing scenarios.
What You’ll Learn?
- Learn to plan and run digital marketing campaigns professionally
- Build 6 real-world marketing projects for your portfolio (SEO, SEM, SMM, and more)
- Understand the theory behind Google Ads, SEO, and social media strategies and apply them to real campaigns
- Create engaging, optimized content for websites, blogs, and social media platforms
Requirements
- No prior marketing experience needed — just basic computer and internet skills
- A laptop or desktop with internet access
- Willingness to learn and experiment with digital platforms
- A Google account (for tools like Google Analytics, Google Ads, etc.)
Topics for This Course
Get started with Lifeboat Technologies digital-marketing Training and become an expert in running successful marketing campaigns using SEO, Google Ads, Social Media, Email Marketing, and Analytics — guided by real-time industry experts..
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Introduction to Digital Marketing
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What is Digital Marketing?
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Why Digital Marketing?
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Features of Digital Marketing?
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Key features of Digital Marketing?
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What is Search Engine Optimization (SEO)?
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what is Social Media Marketing (SMM)?
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What is the architecture of a complete digital marketing system?
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How do different digital channels (SEO, SEM, SMM, Email) work together in a marketing funnel?
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What is a customer journey, and how is it mapped in a digital marketing strategy?
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Explain the difference between inbound and outbound digital marketing architecture.
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What role does a website play in the digital marketing architecture?
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What are the key elements of a high-converting landing page?
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Relative Layout
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Linear Layout
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Table Layout
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Frame Layout
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Fragment
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Grid Layout
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Constraint Layout